INSIGHTS

Industry Leading Insights

Our latest thinking on personalization, digital transformation and experience design.

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Composable Architecture

Learn how the modular, flexible, and scalable nature of composable architecture can lead to meaningful change in creating digital experiences.

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Sitecore Identity Management

Sitecore Identity Manager provides a complete set of tools to extend the user experience in your digital properties. Learn how you can customize SSO, social login, password reset, role based access control etc., with just a few clicks.

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The Time is Now: Upgrading from a Content Management System to a Digital Experience Platform

This is part 2 of our DXP Deep Dive Series. See part 1 here: When does your business need a DXP?

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Path to Personalization

Find out how leading brands are building personalized digital journeys that enhance the customer experience across channels.

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Path to Personalization

Find out how leading brands are building personalized digital journeys that enhance the customer experience across channels.

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Elevate Your Brand with Exceptional Customer Experience

Become a standout in the experience economy by partnering with AgencyQ for top-notch customer experience solutions. Our strategies and technologies will help boost your brand and increase customer lifetime value. Contact us now to get started.

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Elevate Your Brand with Exceptional Customer Experience

Become a standout in the experience economy by partnering with AgencyQ for top-notch customer experience solutions. Our strategies and technologies will help boost your brand and increase customer lifetime value. Contact us now to get started.

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COVID-19 Highlights the Need for a Personalized Digital Patient Experience

Discover how improving patient experience in healthcare, including age-based care and telehealth integration, can enhance patient satisfaction and loyalty.

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Find-it-First: Delivering Value to Content Owners and Content Users Alike

One of the biggest challenges facing our clients - from government agencies to industry associations to large commercial enterprises – is managing the volume of complex technical data they have and delivering it to their different audiences. agencyQ developed a solution for this challenge that we call “Find-it-First.” It is a unique combination of proprietary APIs and software that leverages machine learning and natural language processing to efficiently ingest, analyze, and categorize large volumes of technical data - and couple these technologies with a digital experience platform to deliver more relevant content across a variety of unique audience segments. The result? An experience that can “know” that an academic researcher needs data tables and report annotations when they search for “Ultrahigh Frequency Sound Waves” whereas a high school physics teacher would benefit more from syllabus suggestions and recent discoveries associated with the same search query. How does it work? There are three main components of the experience: Content Classification FiF tackles the challenges of ingesting, analyzing and categorizing complex, technical and specialized scientific data and content. This is done by using an integrated system of AI, natural language processing, visual recognition (for images), search functionality and content management tools tied together. FiF’s natural language API uses a unique semantic analysis process that categorizes content via dynamically inferred context rather than relying on traditional keyword methods. Content Relevance Analysis FiF uses proprietary algorithms developed by agencyQ integrated with an intelligent automated analysis and recommendation engine. These drive the critical information and strategic insights necessary to deliver the highest value, most relevant personalized content for each target audience. The agencyQ algorithm continually measures and optimizes content elements based on a user’s observed engagement with every piece of content across all digital channels, refining the content to match the “intentionality” of the user. Persona-Driven Experience FiF leverages personas and customer journey maps to automatically guide desired interactions with users, create personalized content based on the most likely persona of the user and provide trigger signals for marketers to take human interaction when desired. The secret sauce in FiF is a system of proprietary and repeatable algorithms that continually looks at known user data (demographic, firmographic, etc.) and intentionality data in near real-time to continuously “nudge” users back into the customer journey path to create the best chance of desired outcomes. FiF journey map overlays can be customized to any customer experience use case where there is (1) a mappable desired outcome, (2) a system of digital interactions and, optionally, (3) a system of desired human interactions. The result is that different types of users will automatically see different types and styles of content displayed on the website and returned in search results based on how they engage with and search for information. The benefits of FiF range from 50x greater speed to ingest and categorize content, to 50% reduction in user search time – with substantial impact to saving time in managing content, as well as substantial improvement in user satisfaction, reduced bounce rates, and time on site. We at agencyQ developed FiF because we believe in the power of personalization to improve our clients’ digital performance and their audience’s satisfaction – and through FiF we put ourselves in a position to prove this value.

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Three Healthcare Provider Success Metrics

The stakes for getting digital experiences right have never been higher for healthcare providers, especially since the onset of the COVID-19 pandemic. In a recent study, half of patients surveyed agree that a bad digital experience with a provider...

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Learn more about Headless, Traditional or Decoupled CMS Platforms

Learn about the different types of CMS systems and how Headless CMS can benefit your business.

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Why Choose a Headless Content Management System Platform?

A Headless CMS is a content management system where the "web head" (i.e. the rendering of the web pages) is not part of the system, hence the term "headless". Headless CMSs do not deliver web pages, but collect and distribute content via APIs, lea...

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The Case for a Marketing Content Hub

Discover how a content hub can revolutionize your digital marketing efforts, by solving challenges around content marketing and omnichannel delivery.

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11 Easy Tips to Improve Content Editing in Sitecore

Discover valuable tips to enhance your content editing experience in Sitecore. Learn how to leverage the powerful features of this content management system efficiently. Explore now!

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5 Ways to Craft a Seamless Content Experience

Find out how AgencyQ and Sitecore can strengthen your business by delivering an engaging content experience.

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Transforming Citizen-Government Digital Experience through IDEA Act Compliance

Under the Integrated Digital Experience Act (IDEA), agencies must prioritize improving the digital experience for citizens. At AgencyQ, we have mastered best practices in digital experience design to help agencies meet and exceed this mandate. Lea...

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Case Studies