Human-Centered Design a Success in Any Language
Using human-centered design principles, AgencyQ developed a digital experience for Children's National Hospital System focused on serving a multilingual, global audience, resulting in increased revenue from international patient arrivals attributable to digital marketing efforts.
Using human-centered design principles, AgencyQ developed a digital experience for Children's National Hospital System focused on serving a multilingual, global audience, resulting in increased revenue from international patient arrivals attributable to digital marketing efforts.
The Challenge
Children's National Health System was among the first children's hospitals in the U.S., established in 1870. Given their reputation, CNHS attracted many international patients, but their legacy website was not built to support a modern multi-segment, multichannel digital marketing campaign ecosystem.
The Solution
AgencyQ's expertise across human-centered experience design enabled CNHS to stand up a digital platform that would catapult their digital marketing. The team took a human-centered approach to develop multiple personas reflecting CNHS's international customers - prioritizing ease of information access and the specific needs of Arabic-, Mandarin- and Spanish-language visitors.
The Results
Since launch, CNHS is receiving higher visitor engagement rates on their new sites, resulting in an increase in revenue from international patient arrivals attributable to digital marketing efforts.
The team always makes themselves available around our schedules. I can't think of any time they've missed a deadline, and they let us know how things are going.
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