Mobile Experience Improvements More Than Doubled Users
AgencyQ helped CTIA streamline their technology processes and resolve technical challenges to build sites that put the customer first, resulting in a 103% increase in mobile users, while also allowing staff members to operate more efficiently, saving CTIA valuable time and money.
AgencyQ helped CTIA streamline their technology processes and resolve technical challenges to build sites that put the customer first, resulting in a 103% increase in mobile users, while also allowing staff members to operate more efficiently, saving CTIA valuable time and money.
The Challenge
CTIA represents the U.S. wireless communications industry. When CTIA needed help optimizing their website after a brand refresh, they engaged AgencyQ. CTIA's internal development team was struggling with the system in place to manage their website. It was cumbersome to make any type of updates.
The Solution
AgencyQ began by streamlining CTIA's technology processes through effective platform and automation updates. CTIA's numerous digital assets were audited and migrated to the new site and newly created subsites. Based on insights from brand owners and customer research, the team launched multiple new subsites.
The Results
CTIA's streamlined digital platform and process automation allowed staff members to operate more efficiently. Mobile users increased by 103% and sessions 111%. AgencyQ continues to work with CTIA on support and maintenance.
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