Redesigned Site Improves Member Retention

The National Association of Criminal Defense Lawyers was faced with an outdated website that was hard for staff to maintain and members to navigate. Collaborating with AgencyQ led them to a persona-focused redesign that has improved navigation, engagement and retention rates.

NACDL.jpg
NACDL website
NACDL Logo.svg

The National Association of Criminal Defense Lawyers was faced with an outdated website that was hard for staff to maintain and members to navigate. Collaborating with AgencyQ led them to a persona-focused redesign that has improved navigation, engagement and retention rates.

NACDL challenge

The Challenge

The National Association of Criminal Defense Lawyers (NACDL) is the preeminent organization representing criminal defense lawyers. Their legacy website had become outdated, making it difficult for staff to maintain and for members to find resources.

NACDL solution

The Solution

AgencyQ conducted extensive persona research to understand the needs of different NACDL member segments. The redesign focused on improving navigation and creating clear pathways to key resources.

NACDL results

The Results

The persona-focused redesign has resulted in improved navigation, higher engagement rates, and better member retention.

Related Insights

View Our Insights
Blog_Inspirational_A compass on top of financials (Web Optimized)

BLOG

From Vision to Validation: How Salesforce and Sitecore Are Redefining the Digital Experience Ecosystem

Sometimes you attend a conference and walk away inspired. Other times, you walk away validated. For us at AgencyQ, the past month delivered both. Within just four weeks, two of the industry’s most influential events, Salesforce’s Dreamforce and Si...

/insights/article/from-vision-to-validation
sitecore-symposium-2025.jpg (Web Optimized)

BLOG

Modernization Without Compromise: Takeaways from the Day 2 Keynote at Sitecore Symposium 2025

“Modernization without compromise.”

/insights/article/modernization-without-compromise
sitecore-symposium-2025-bananas.jpg (Web Optimized)

BLOG

Next is Now: And it Changes Everything

New offerings from Sitecore announced at Symposium 2025 such as SitecoreAI promise a less fragmented, more accessible, and easier migration path.

/insights/article/next-is-now
Blog_Inspirational_ Ariel View of Earth with City Lights (Web Optimized)

BLOG

The Hard Truths I Learned About Agentic AI at Dreamforce

Agentic AI is poised to usher in a new era of digital experience, but until companies transform their data strategies, they will struggle to use it to its fullest potential. AgencyQ can help.

/insights/article/hard-truths-learned-at-dreamforce
Blog_Inspirational_ Change Orange Neon Sign (Web Optimized)

BLOG

AI Is Transforming the User Experience. Are You Ready for It?

AI is no longer just about chatbots and content creation. It’s poised to fundamentally change the user experience. AgencyQ can help you get started.

/insights/article/ai-is-transforming-ux
Blog_Technology_partially open laptop in a dark space reflecting a colorful screen on keyboard (Web Optimized)

BLOG

Digital Experience Platforms Are Only as Valuable as the Strategy Behind Them

Strategy allows a DXP to become the foundation of an ecosystem where every interaction is personalized, measurable, and tied to organizational outcomes.

/insights/article/dxp-strategy
WhitePaper_CDP.png (Web Optimized)

WHITE PAPER

How Customer Data Platforms Power Amazing Customer Experiences at Scale

Transform your customer touchpoints into a personalized, seamless experience with AgencyQ and cutting-edge CDP technology. We break down data silos and provide actionable insights for targeted marketing strategies. Learn more now!

/insights/whitepaper/how-customer-data-platforms-power-amazing-customer-experiences-at-scale
CDP Whitepaper.jpeg (Web Optimized)

BLOG

How Customer Data Platforms Power Amazing Customer Experiences at Scale

Transform your customer touchpoints into a personalized, seamless experience with AgencyQ and cutting-edge CDP technology. We break down data silos and provide actionable insights for targeted marketing strategies. Learn more now!

/insights/article/how-customer-data-platforms-power-amazing-customer-experiences-at-scale

Sign up to receive the latest insights.

Subscribe to our newsletter.