Critical Nursing Information Delivered More Efficiently
An enhanced analytics strategy and custom dashboards provided the American Nurses Association (ANA) with better visibility into the customer journey, enabling them to enhance the overall experience of ANA's members and to deliver critical information more efficiently.
An enhanced analytics strategy and custom dashboards provided the American Nurses Association (ANA) with better visibility into the customer journey, enabling them to enhance the overall experience of ANA's members and to deliver critical information more efficiently.
The Challenge
Departments within ANA have historically operated in a very siloed manner, each with their own processes, tools, and digital/marketing campaigns. This led to a lack of visibility into the true ROI of each group's programs and campaigns. AgencyQ developed a data strategy to give ANA deeper insight into their performance and how to deliver a superior customer experience to each of the members and influencers.
The Solution
The discovery phase included user research involving interviews with internal stakeholders to understand their target audiences and determine their KPIs. AgencyQ also performed an audit of ANA's existing analytics, site architecture, and technical ecosystem. From the audit, AgencyQ developed a robust analytics strategy that matches the requirements of each team and provides greater insight into the user journey.
The Results
AgencyQ's enhanced analytics strategy and custom dashboards will provide better visibility into the customer journey, enabling ANA to enhance the overall experience of ANA's members and to more efficiently deliver critical information to them.
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