Redesign Increases Registrations and Referrals
Ascension Health System partnered with AgencyQ to deliver a higher quality, more consistent digital customer experience that would build trust with current and future patients, resulting in an increase to their KPIs: seminar registrations and physician referrals.
Ascension Health System partnered with AgencyQ to deliver a higher quality, more consistent digital customer experience that would build trust with current and future patients, resulting in an increase to their KPIs: seminar registrations and physician referrals.
The Challenge
Ascension Health System is expanding geographically and increasing the number of specialties they provide, as the network continues to acquire smaller regional health groups across the U.S. Ascension partnered with AgencyQ to deliver a higher quality, more consistent digital customer experience that would build trust with current and future patients.
The Solution
For the bariatric surgery customer experience, AgencyQ conducted in-depth interviews with providers, patients and staff to understand the full scope of the journey. Based on these inputs, we designed a new end to end user experience for Bariatric Surgery seminar registration that reduced friction and clearly indicated the next steps for users.
The Results
Ascension received a significant increase in patient seminar registrations, their KPI for the new Bariatric user experience. Additionally, more patient candidates were reaching out to confer with physicians, and doing this earlier in the process.
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