1 min read
Design Thinking
Why You Should Consider Design Thinking for Your Organization
Organizations that embrace Design Thinking principles are highly successful and lead their industries by embracing change.
According to Jeanne Rae, creator of the Design Value Index, “It no longer takes 10 years to build highly functional design organizations. With the right leadership and senior level support, an enterprise-wide design function that produces results can be built in less and less time.”
Design Thinking has its roots in product design – it is the concept that design engineering should be human-centered, no matter what you are designing. This concept is just as valuable to building rocket ships as it is to making a website. It has had a significant impact on how we interact with computers kinesthetically today (think touch screens, gestures, etc.) and influenced design of the mouse and first notebook computers. If you want to see the outsized impact of embracing design thinking principles, look at Apple. It sparked a revolution in how we interact with technology and lead to the rise of the iPhone – still the standard bearer for human centric technology today.
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